Tag Archives

Marketing Myopia

Marketing myopia is a title of an important marketing paper written by Theodore Levitt was included in July – August issue of Harvard Business Review in …

PESTN Analysis

PESTN analysis is used to analyse in analysing the cusrrent state/position in the organization in relation to its external environment. As the beginning of the …

4C model of Situational Analysis

At the initial stage of strategic management process company needs to identify its current position and this is called as "situational analysis". (Refer the …

A New Model on Strategic Management

Strategic Management is the process by which the organization identifies its desired level of performance and developing/executing an action plan to achieve …

Strategic Management vs Operations Management

Strategic management is the process of understanding the business environment, developing the desired state of performance and implementing strategies to …

Challenges to Strategic Management

Strategic management includes strategic planning, implementation and review/control of the strategy of an organization. All most all the modern organizations …

What are the Benefits of Strategic Management?

Strategic management includes strategic planning, implementation and review/control of the strategy of an organization. All most all the modern organizations …

What are the Characteristics of a Good Strategy?

Strategy can be defined as a means to achieve desired objectives of a firm. Managers are responsible of making the strategy for the organization and they wish …