Segmentation refers to “the identification of likeminded clusters of consumers who can be expected to behave in similar ways, making similar ways decisions in the marketplace in similar situations.” When it comes to fitness products, segments can be based on gender, age, physical ability of the consumer and the income level. Segmenting market should be done according to the STP process and thereafter develop a suitable marketing plan to deliver expected benefits. Segmenting the market involves a complicated and risky process as it can determine the success and failure of an organization because poor segmentation always leads to poor sales of the product. Under this complicated process of segmentation, there are 03 major aspects discussed namely:
Segment Bounding
Segment bounding refers to “methods used to differentiate consumers and market segments. “. This imposes conditions to distinguish consumers from one another and this aims at finding the most appropriate segment and the customers belongs to it.
Segment bounding involves 03 steps:
This involves determining the segmentation variables. Companies have to identify proper and suitable segmentation variables as this is the fundamental of the success of the whole segmentation process. For fitness equipment market descriptors can be age, gender, income levels, life styles, personality, and physical ability of the user and the attitude of the consumer towards fitness products. The total market for the fitness products should be divided using these variables.
After determining the descriptors it gives the rise to identify the geographic locations of the proposed segments. This includes factors such as region, city, density and climate of the proposed segment. Managers should identify these factors to determine the marketing plan of the product and should be customized according to the geographic location. For a fitness product geographic location may include the city or the town of which the proposed segment is operating.
This evolves ensuring company obtains relevant and timely information in decision making process. This is a vital process since outdated to inaccurate data can make the segmentation effort a failure. In the fitness product market relevant up to date information can be obtained by employing research agencies (out sourcing) to gather data, online research, other published data such as government statistics and employing team of employees to gather information. But obtaining data by primary source (outsourcing or generating information by employing an in house research team) can be expensive but considered to be reliable.
Comments are closed.
nice post. thanks.
Great information! I’ve been looking for something like this for a while now. Thanks!
Finally, an issue that I am passionate about. I have looked for information of this caliber for the last several hours. Your site is greatly appreciated.
Couldnt agree more with that, very attractive article
Absolutely Great! The contexts was very informational and academic. I’ve learned a wide range of ideas through this things. Thank you!
Most what i read online is trash and copy paste but your posts are not alike. Bravo.
Good information, keep working man. I like your website. Cheers~~~~
i really like this post.. !
What a great resource!
My first visit on this blog, nice article on this blog..
Glad to find this information. I have been searching in Google for long time.
Howdy I really considered the update, good info. I certainly appreciate the new stuff.
excelent blog good info congrats.
wonderful web good info congrats. To
Useful information here. Thanks
Helpful information thanks. I added your blog on my favorite, will visit again.
the efforts you have put in this, I regards for all the great blog posts.
very good blog good info congrats.
Your post is very interesting. I’ve read your blog for few days now and I trully enjoy your blog. Thank you for your great work!
I am glad to be a visitant of this complete weblog ! , appreciate it for this rare information! .
Helpful information thanks. I added your blog on my favorite, will visit again.
Thanks to this post.
What an inspiring blog you wrote! I totally like the useful info shared in the blog.
very good web good info congrats. To get the best posicionamiento seo search results use G00gle
Superb post, I want thank to author coz’ i have found a lot interesting info. Keep it going! :). Bye!:)
I’d like to say that you always offer valid information and I have been an fascinated reader of your site for quite some time. I wanted to say thankyou really 🙂 for all the good work you do!
Good post – it’s nice to know what strategies are being deployed.
You make blogging look like a walk in the park! I’ve been trying to blog daily but I just cant find writing material.. you’re an inspiration to me and i’m sure many others!
You had a few nice points right here. We carried out a research on the topic and also got the majority of peoples may agree with your blog.
That’s way more clever than I was exptceing. Thanks!
Thank you!
This is a superb post Introduction to Market Segmentation and Segment Bounding.
Resources like the one you mentioned here will be very useful to me! I will post a link to this page on my blog. I am sure my visitors will find that very useful.
I will post a link to this page on my blog.
Thanks!
What a fantastic useful resource!
Excellent weblog, thanks for writing th is post
Beneficial info and excellent design you got here! I want to thank you for sharing your ideas and putting the time into the stuff you publish! Great work!
Well I can see by the volume of comments that people are fairly into this. Running a blog is difficult because people don’t always agree, but that’s what makes it so much fun.
I am really Glad i came across this site.Added http://www.tutebox.com to my bookmark!
wonderful page. Good info congrats. This is one the best Aricles and info I have seen lately
I randomly browse blogs on the internet, and I discover your article to be very informational. I have already bookmark it on my browser, in order that I can view your blog publish once more later.
This is the best article I have ever found on the Internet.
Im happy U did it Introduction to Market Segmentation and Segment Bounding. Thanks for writing so informative post. Im lookin’ forward to c and read ur next post. Cheers
I impressed reading your article Introduction to Market Segmentation and Segment Bounding. Keep the good job but Ill be in touch. Lookin’ forward
Great blog! A pleasure to read.
Good post this will help me.
I was just reading your blog and I realized that what your saying is so true! People should think more often about this subject because this is to important to forget. Btw your website is really hard to read on my blackberry. The screen looks very small and some words are placed outside of the borders. But besides that.. your website is really top notch. Keep it up
Famous stuff from you, man. Ive read your stuff earlier than and youre only too awesome. I love what youve got here, love what youre saying and the style you say it. You make it entertaining and you still manage to keep it chic. I cant wait to read further from you. This is in fact a famous blog.
i like this post. i just alerted my pal harry about it because he loves this sort of info too!
Nice post.
Such useful and informative post Introduction to Market Segmentation and Segment Bounding. Thank U so much
Nice post and very well written. Thanks for this!
when i came here i figured it was going to be filled with boring info, but really it came out to be really interesting. im impressed!
The core of your writing whilst sounding agreeable in the beginning, did not settle well with me personally after some time. Someplace throughout the sentences you managed to make me a believer but only for a short while. I nevertheless have a problem with your leaps in logic and you would do well to fill in those breaks. In the event you can accomplish that, I could undoubtedly be impressed.
I love your blog.. very nice colors & theme.
Good article,it is very remarkable.
good essay , gratitude also we desire more! added until feedburner besides.
It is always pleasure to read your site, will back here soon
You precisely saved me atleast 1 hour of time. I am making a project in this particular topic and your contribute has helped me through one of the topics of my project. I will browse to the other pages now.
thanks !!! really really helpful post!
Great Blog ! Regards.
Important information for me. Thanks for really competent informative article. Ill be in touch with U
Nice article. Much appreciated.
Substantially, the blog write-up is in fact the greatest within this deserving subject. We concur using your choices and definately will thirstily anticipate see your getting close messages. Declaring cheers will not only be adequate, with the phenomenal lucidity in your producing. I am going to at once seize your own for to remain knowledgeable of virtually any changes. Enchanting perform and much success with your business endeavors! Have a very pleasant evening
Good blog! I like it.
GREAT POST…..
Thanks for taking the time and energy to produce something that is thought provoking
Nice Post.. Hope to see you soon.
Great Post. Well written. Have a good day.
Great Post. Well written. Have a good day.
Nice Post..
Really helpful information for me. Thnak U much times as think as possible. Luv U
Hi I really like the post , good information,
thanks about your post. very gud.
I loved reading this article I will be sure to tell my friends about this and link to it as well. Thanks
Im happy U did it. Thanks for writing so informative post. Im lookin’ forward to c and read ur next post. Cheers
First of all I care for the quality of your post. That was interesting to read and helpful article. And Im lookin’ forward to see your next thinks.
Awesome informative post. Thanks for helpful article.
Important information for me. Thanks for really competent informative article. Ill be in touch with U
I impressed reading your article. Keep the good job but Ill be in touch. Lookin’ forward
I think this is one of the most important information for me. And im glad reading your article. Good job, cheers
Today I read some very interesting article. Its Ur article. Thanks
I found here something new and interesting. Thanks
That is awesome Introduction to Market Segmentation and Segment Bounding. Very good and interesting article. Thanks for helpful and useful information.
Im glad that I found it, Very well post here.
Thanks for an idea, you sparked at thought from a angle I hadn’t given thoguht to yet. Now lets see if I can do something with it.
Keep posting stuff like this i really like it
Terrific work! This is the type of information that should be shared around the web. Shame on the search engines for not positioning this post higher!
Very good post. Made me realize I was totally wrong about this issue. I figure that one learns something new everyday. Mrs Right learned her lesson! Nice, informative website by the way.