The Total product concept refers to the bundle of services offered by a product/service. As an example for fitness equipment total product can be explained …
Many years ago marketers were practicing one to one marketing and they produced goods based on the specific requirements of the customers. With the …
Mass marketing is where a firm tries to satisfy entire market which is full of customers with different needs using a uniform product offer. In mass …
What is EU crisis? EU crisis is the deflationary and fiscal deficit situation which is currently taking placing at European Zone which is identified as a side …
Holistic marketing means marketing function taking a integrated approach rather than an individualistic view. This is a critical success factor of modern …
Selling concept applies where the company makes aggressive selling effort by utilizing large scale promotions and offers. Selling believes that customers will …
The BRIC economies refer to Brazil, Russia,India and China as a combined entity which was form with the intention of recovering the world economy from its …
The current buzz word for developed countries and developing economies is the “Financial crisis”. The whole word speaks about current financial crisis and …
Externalities can be defied as a cost or a benefit that arises from an economic transaction and that falls on people who don’t participate in that …
The moderen marketing is a result of evolution of the concept of marketing philosophies and there are 5 types of marketing concepts that can be identified. …