Even though branding is considered as a trend in the new marketing era, branding faces 02 major challenges and they are described below: Pressure from generic …
Branding plays an important role in strategic aspects of marketing and marketers has to choose the branding strategy to build a brand. There …
The brand is an intangible asset owned by an entity which gives a competitive edge to the entity over its competitors. Strategic importance of the brand can be …
Brand as 03 main elements namely: The name and logo Colours and packaging Associations The Name and the Logo- Every brand has a name and a logo to represent …
Consumer buying behavior is about the study of customers who purchase goods and services for the final consumption. The buying behavior of a consumer can be …
Consumer buying is where the final consumer buys goods and services for the personal consumption. In other words consumer buying means the day to day purchases …
In general Relationship marketing is company focusing on existing customer base and building long lasting relationships with them and merely trying …
Relationship marketing is company focusing on existing customer base and building long lasting relationships with them and merely trying to attract new …
Buzz marketing involves creating a trend among people through word of mouth to generate sales for a product. In other words, markets create a …
As discussed earlier viral marketing is a form of word of mouth marketing which is carried out using online means. (Click here for the Introduction to …