Product Position is defined as “the place the product occupies in consumer’s mind in relative to competing products”. Companies use product …
The Total product concept refers to the bundle of services offered by a product/service. As an example for fitness equipment total product can be explained …
There are many definitions of communication. Out of which the most widely accepted being, By Eric Moonman, The Manager and The Organization. “Communication …
Since it’s specifically difficult to identify the reasons for or factors that contribute to inflation, many theories and concepts have been introduced for …
Many years ago marketers were practicing one to one marketing and they produced goods based on the specific requirements of the customers. With the …
Mass marketing is where a firm tries to satisfy entire market which is full of customers with different needs using a uniform product offer. In mass …
What is EU crisis? EU crisis is the deflationary and fiscal deficit situation which is currently taking placing at European Zone which is identified as a side …
Holistic marketing means marketing function taking a integrated approach rather than an individualistic view. This is a critical success factor of modern …
Selling concept applies where the company makes aggressive selling effort by utilizing large scale promotions and offers. Selling believes that customers will …
Inflation can be broadly identified as a continues increase in the general price levels of a give country, over a certain period of time (relatively longer …