Tag Archives

Branding Strategies

Branding plays an important role in strategic aspects of marketing and marketers has to choose the branding strategy to build a brand. There …

Communication Strategies in Effective Organizations

Effective communication within an organization requires sound strategies and clear objectives. Communication is a critical function in organizations of all …

Strategic Importance of a Brand

The brand is an intangible asset owned by an entity which gives a competitive edge to the entity over its competitors. Strategic importance of the brand can be …

Elements of a Brand

Brand as 03 main elements namely: The name and logo Colours and packaging Associations The Name and the Logo- Every brand has a name and a logo to represent …

How to Distribute Recognition Fairly among Employees?

Distribution of the recognition given to employees can have a major impact on the performance because if an employee feels that the distribution of recognition …

Why are Managers Hesitant to Praise Subordinates?

The dictionary meaning of the word praising refers to the express of warm admiration or approval or glorify in words. When relating the word praise in to the …

How to Motivate Well Performing Employees?

As a manager, he/she is responsible for motivating subordinates and subordinates expect some kind of a motivating effort from their superiors when they are to …

Roles and Responsibilities of an Operations Manager

Operations is the process of converting the inputs to output in order to add value to the customer. Operations manager is the in charge of operations of an …

Similarities Between Goods and Services

In broad terms Goods and services are can be defined as any product that can satisfy human needs and wants. Even thought there are differences between goods …

Use and Problems of Measuring National Income Data

Use of National Income Data As a measurement of standard of living of people- The GNP and GDP statistics are used to measure the standard of living where a …