It is true that Sri Lankan brands are making their presence in Twitter at a increasing pace with various means of promotions. It is impressive to have Sri …
This is an addition to the post #FASL – ‘Follow a Sri Lankan’ on Twitter – Let’s Encourage it by @gihangamos. If you have been using Twitter …
“Preface: This post is not intended to carry out any sort of marketing for any organization. It is posted with the intention of explaining the model to …
Marketing myopia is a title of an important marketing paper written by Theodore Levitt was included in July – August issue of Harvard Business Review in …
Marketing is one of most important factors of operation for MNC. Marketing process identifies profitable areas in resource should be more focused, increases …
PESTN analysis is used to analyse in analysing the cusrrent state/position in the organization in relation to its external environment. As the beginning of the …
Experiential marketing is a marketing tactic where the customer is given chance to experience the product and resulting emotional reactions makes him purchase …
Market segmentation is all about identifying customers who share similar needs and satisfying them rather than trying to satisfy the all the customers in the …
The invention of the Internet has led many businesses into a world, where virtual communication with customers may be the only communication available to them. …
There are many approaches to valuing brands and firms can choose either one of them in brand valuations depending on information availability and suitability. …