In general Relationship marketing is company focusing on existing customer base and building long lasting relationships with them and merely trying …
Relationship marketing is company focusing on existing customer base and building long lasting relationships with them and merely trying to attract new …
Buzz marketing involves creating a trend among people through word of mouth to generate sales for a product. In other words, markets create a …
As discussed earlier viral marketing is a form of word of mouth marketing which is carried out using online means. (Click here for the Introduction to …
Viral marketing is a form of word of mouth marketing where it uses the online means to promote a product. In other words, viral marketing uses internet to …
CRM can be defined as a frame work to identify, attract, satisfy and retain profitable customers by managing effective relationships in order to achieve …
Segmentation refers to “the identification of likeminded clusters of consumers who can be expected to behave in similar ways, making similar ways decisions …
Product Position is defined as “the place the product occupies in consumer’s mind in relative to competing products”. Companies use product …
The Total product concept refers to the bundle of services offered by a product/service. As an example for fitness equipment total product can be explained …
Many years ago marketers were practicing one to one marketing and they produced goods based on the specific requirements of the customers. With the …