Mass marketing is where a firm tries to satisfy entire market which is full of customers with different needs using a uniform product offer. In mass …
Holistic marketing means marketing function taking a integrated approach rather than an individualistic view. This is a critical success factor of modern …
Selling concept applies where the company makes aggressive selling effort by utilizing large scale promotions and offers. Selling believes that customers will …
The moderen marketing is a result of evolution of the concept of marketing philosophies and there are 5 types of marketing concepts that can be identified. …