Even though branding is considered as a trend in the new marketing era, branding faces 02 major challenges and they are described below: Pressure from generic …
Branding plays an important role in strategic aspects of marketing and marketers has to choose the branding strategy to build a brand. There …
Brand as 03 main elements namely: The name and logo Colours and packaging Associations The Name and the Logo- Every brand has a name and a logo to represent …
It wasn’t not long ago online shopping joined the history. Now, the mobile revolution promises to repeat the same with the “anywhere …
Outsourcing refers to contracting non core activities of on organization to a third party while keep focused on core activities of the business. In other words …
The operations management is the process of managing activities that produces goods and services in order to create value to the customer. With recent …
In it’s purest definition, international business is described as any business activity that crosses national boundaries. The entities involved in business …
Consumer buying behavior is about the study of customers who purchase goods and services for the final consumption. The buying behavior of a consumer can be …
Expanding Volume Increased Competition Increasing Complexity Trade in Services The large volumes of trade, the existence of huge multinational business …
Relationship marketing is company focusing on existing customer base and building long lasting relationships with them and merely trying to attract new …