Few decades back computers were considered to be a luxurious good where as nowadays Information Technology (IT) and computers are increasingly becoming a …
There are many approaches to valuing brands and firms can choose either one of them in brand valuations depending on information availability and suitability. …
Consumer Surplus is defined as the difference between the price a customer is willing to pay for a product and the price that he actually ends up paying. When …
Branding plays an important role in strategic aspects of marketing and marketers has to choose the branding strategy to build a brand. There …
Effective communication within an organization requires sound strategies and clear objectives. Communication is a critical function in organizations of all …
The brand is an intangible asset owned by an entity which gives a competitive edge to the entity over its competitors. Strategic importance of the brand can be …
The dictionary meaning of the word praising refers to the express of warm admiration or approval or glorify in words. When relating the word praise in to the …
As a manager, he/she is responsible for motivating subordinates and subordinates expect some kind of a motivating effort from their superiors when they are to …
Operations is the process of converting the inputs to output in order to add value to the customer. Operations manager is the in charge of operations of an …
In broad terms Goods and services are can be defined as any product that can satisfy human needs and wants. Even thought there are differences between goods …